Lady Diana Foundation's mission is to continue the Samaritan deeds of the People’s Princess, with a fond memory of her bright personality and the ability to unify people in a single cause – the development and prosperity of humankind as a whole.

The foundation is a benefactor and defender of the idea of dynamic market economy and democracy, giving everyone an opportunity for self-development regardless their ethnicity, religious beliefs, race or sexual preferences.

The foundation develops long-term traditions of friendship between different countries, and stimulates the exchange of positive ideas, views and socializing through its programs and projects.

The foundation emphasizes Princess Diana’s generosity and sticks to the highest values and standards for ethics, clarity and morality.